Our Story
Sport.
Culture.
Impact.
Where Visionaries Converge and Possibilities Expand
CNXN HAUS (Connection House) is a global sport, culture, and growth advisory platform built to engineer powerful connections across markets, industries, and audiences.
We are globally structured and culturally fluent.
With deep experience across North America and the Middle East, we specialize in translating ambition across borders, aligning commercial strategy, cultural context, and execution precision to deliver growth that travels.
In a world that is hyperconnected yet fragmented, we operate as a connection engine, bringing the right partners, markets, and opportunities together to unlock measurable growth.
We don’t just execute projects.
We architect platforms that have scaled across 3 continents, driving multi-million dollar partnership value and long-term ecosystem growth.
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We don’t build events.
We build momentum.
Built for high-growth environments and high-stakes moments, CNXN HAUS operates where sport, culture, and commerce converge, designing strategies that scale, partnerships that endure, and experiences that resonate globally.
Strategy is the blueprint.
Connection is the engine.
Welcome to CNXN HAUS.
Founded By Patricia "PJ" Jaecklein
At the heart of CNXN HAUS is Patricia "PJ" Jaecklein, a former athlete turned global sports executive with 25+ years shaping some of the industry’s most impactful events and partnerships. Her career has spanned continents and sports, from delivering the FIFA World Cup and NBA programs to driving brand strategies for Nike, Pepsi, and leading federations.
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What sets PJ apart is her instinct for connection, matching the right talent with the right projects, aligning brands with the properties that elevate them, and building bridges between markets, cultures, and fans. Having lived and worked across North America, Europe, and the Middle East, she brings a rare global lens and a proven ability to turn complexity into clarity.
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Through CNXN HAUS, PJ is channeling her long-standing experience and passion for sport into a future-forward platform, one designed to create bold ideas, lasting impact, and meaningful connections across the world of sports and entertainment.
From Athlete to Executive
Trusted by the industry’s top players
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Services
Who We Work With
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Rights holders, leagues, and federations
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Host cities and major event organizers
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Brands investing in sport and culture
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Investors and emerging growth platforms
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Government and strategic entities
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Organizations expanding across North America and the Middle East
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Senior-led. No layers.
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Embedded, not advisory from the sidelines
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Built for speed, not bureaucracy
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Designed for high-stakes environments
How We Work
MARKET & GROWTH STRATEGY
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Market Entry & Expansion Strategy – helping leagues, federations, and brands unlock new markets.
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Commercial Strategy – revenue models, partnership frameworks, monetization pathways.
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Fan Engagement Strategy – building next-gen fan journeys for Gen Z and Gen Alpha.
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Legacy & Impact Programs – sport diplomacy, CSR, and long-term cultural storytelling.
COMMERCIALIZATION & PARTNERSHIPS
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Sponsorship Strategy & Sales – proof-over-promises model with data-driven ROI.
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Brand Partnerships – connecting global brands to sport properties through authentic activations.
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Rights Holder Advisory – packaging, pricing, and positioning inventory for maximum commercial return.
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Revenue Innovation – new income streams ( licensing, merchandise, esports).
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Evaluation & Measurement – impact reporting, partnership scorecards, and value attribution.
PLATFORM & EXPERIENCE DESIGN
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Sponsorship Tier Structuring - Designing clear, compelling rights packages that maximize value and partner fit
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Activation Planning & Design - Creating scalable, high-impact activation frameworks across platforms and touchpoints
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Rights Packaging & Go-to-Market Strategy - Building and launching sponsorship offerings from the ground up
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Portfolio Optimization - Refining and scaling existing sponsorship assets to unlock new revenue streams
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Commercial Strategy & Pricing - Establishing the right valuation, positioning, and deal architecture
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Strategic Partnership Brokering - Connecting global brands with Gulf-based sport properties for high-value opportunities
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Cross-Regional Partnership Development - Bridging markets to drive relevance, access, and long-term growth
EMBEDDED LEADERSHIP
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Fractional CMO/CGO/CCO – embed senior leadership without full-time overhead.
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Executive Advisory & Mentorship – guiding Executives, boards, and emerging leaders in the sports ecosystem.
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Global Market Navigation – bridging cultural and commercial gaps (e.g., MENA, North America, Europe).
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Capacity Building & Training – upskilling rights holders, federations, and agencies in modern sports business practices.
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Crisis & Transition Leadership – interim management during restructuring or event cycles.
